AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Webinar Google Local Services Ads Are Moving To PMax: What To Check First Prepare for Google's LSA move into Performance Max with a before-and-after audit checklist from CallRail. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Webinar Google Local Services Ads Are Moving To PMax: What To Check First Prepare for Google's LSA move into Performance Max with a before-and-after audit checklist from CallRail. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Rundown Why Your Brand Drops Out of AI Answers Five articles on the signals behind citation fluctuation, where models source citations, and how to audit your content for AI visibility gap Advertising On SEJ Case Study: B2B SaaS Banner Ads Webinar AI Cites Your Brand. Now What? Turn AI Visibility Data Into Actions Turn your AI visibility reports into a prioritized AEO action plan with practical guidance from Ahrefs. Get the GEO playbook Freshpet uses to get cited by name, and the checks your team can run to find its own gaps. SEJ STAFF Heather Campbell 19 hours ago ⋅ 3 min read SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal Bio Follow 892 READS Your brand can hold the number one ranking and still go unnamed when a buyer asks AI for a recommendation. What we’re seeing is the answer cites two or three brands and skips the rest, which could unfortunately be yours. Freshpet had the same challenge, and on August 20, the team that did it walks through their 3-part guide to help you beat the competition. Freshpet’s visibility is not a byproduct of brand size; it is the result of specific, repeatable work. On August 20, in this live session, Freshpet’s digital team and the GEO specialists at Intero Digital walk through the steps they took to earn AI’s trust and how a team of any size can follow the same path. Citations require more: trust signals the system can verify about the brand itself. That’s why a brand can hold the #1 spot while the Overview above it names three competitors, and it’s why the fix is buildable; Freshpet’s citations are the proof. Steven Elwell, Senior Director of Digital Marketing at Freshpet, brings the in-market results: what his team built, what moved, and what didn’t. He’s joined by Brittni Ratliff, Vice President, and Cosima Compton, Director of SEO & GEO Communications at Intero Digital, the team behind the GEO process Freshpet ran. Bring your own brand’s toughest question; the session closes with live Q&A. Read Full Bio SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. ... Learn how to connect search, AI, and PPC into one unstoppable strategy. AI Overviews – How Will They Impact The Industry? We Ask Pedro Dias The Impact Of AI Overviews On SEO [Analysis Of 19 Studies] Stop Focusing On Google, It's Time to Focus On Being Visible Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. From Invisible to Cited: The 3-Part GEO Strategy That Put Freshpet in AI Overviews Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead AI Search Visibility for Local Business Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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