Facebook Groups Are Google’s No. 2 Forum Source via @sejournal, @MattGSouthern
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Webinar ChatGPT Ads Or GEO: What To Buy, What To Earn Audit where ChatGPT places your brand, then get the rule for when Ads win, when GEO wins, and when running both beats either one. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Webinar Where AI Gets Its Answers In Your Industry Google rankings don't show which sources AI cites. Get the breakdown by engine and industry, plus the steps to earn a place in it. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Webinar Where AI Gets Its Answers In Your Industry Google rankings don't show which sources AI cites. Get the breakdown by engine and industry, plus the steps to earn a place in it. SEJ STAFF Matt G. Southern 1 minute ago ⋅ 2 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow A recent analysis by Ahrefs shows that public Facebook Groups are now the second most common site in Google’s Discussions and forums module, after Reddit. Facebook appears in 38.3% of the search results where the module shows up, with all Facebook URLs coming from public Groups. In January, Facebook took Quora’s spot as the second-most common domain in the Discussions and forums module, and has stayed ahead of Quora since, per Ahrefs’ monthly chart. Posts from these public groups show up in Google search results, even if users are not on Facebook. Glen Allsopp, Head of Marketing Strategy & Research at Ahrefs, worked with data scientist Xibeijia Guan on this analysis, using over 500 million search results from Ahrefs’ database. The post promotes Ahrefs’ Keywords Explorer and Brand Radar tools. Facebook’s presence spans numerous Groups, with its top 10 Groups accounting for 2.82% of its links, and the top 100 making up 9.27%. In one example, Allsopp found Google using an AI-generated title Meta added to a Group post as the link text in the module, though he noted Google might rewrite it for the query. Reddit continues to dominate, appearing in 87.8% of US results where the Discussions and Forums section appears. Globally, Quora ranks third at 32%, and every site below it on the list sat at under 10%. The Discussions and Forums module appears in 11.7% of US search results. Questions your customers ask in a public Facebook Group can appear as Google search results you track, and a Group you’ve been managing as a support channel can show up there too, including those used by your competitors’ customers. While Ahrefs’ data doesn’t explain what makes one Group post more visible than another, it shows which Groups already appear in search results. Rather than starting a new Facebook group and gaining visibility from scratch, Allsopp suggests finding the Groups Google already shows for your queries and actively participating in them. Facebook’s presence on Ahrefs’ chart started from zero in late 2024, and is now second behind Reddit. The thing to watch now is whether Facebook Groups overtake Reddit or if its growth steadies. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at ... Learn how to connect search, AI, and PPC into one unstoppable strategy. Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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