Google Search Console AI Reports Rolled Out Worldwide via @sejournal, @MattGSouthern
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Webinar ChatGPT Ads Or GEO: What To Buy, What To Earn Audit where ChatGPT places your brand, then get the rule for when Ads win, when GEO wins, and when running both beats either one. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Webinar Where AI Gets Its Answers In Your Industry Google rankings don't show which sources AI cites. Get the breakdown by engine and industry, plus the steps to earn a place in it. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Webinar Where AI Gets Its Answers In Your Industry Google rankings don't show which sources AI cites. Get the breakdown by engine and industry, plus the steps to earn a place in it. SEJ STAFF Matt G. Southern 4 seconds ago ⋅ 3 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow Google says its generative AI performance reports in Search Console have rolled out to all websites worldwide. This follows a phased rollout that began in June. A note added to the Search Central blog post that introduced the reports reads: “As of August 31, 2026, we’ve rolled out these insights to all websites worldwide.” The help page for the Search generative AI control, the opt-out setting that launched alongside the reports, carries a matching note, and a footnote on Google’s June announcement post covers both. The reports detail impressions from AI Overviews, AI Mode, and generative AI features in Discover, categorized by page, country, and date. The Search report additionally includes a device breakdown. However, it doesn’t include click data as of publication. If you’re checking Search Console today, you might find that not all properties have access yet. The help pages for both the Search and Discover reports mention that the rollout is still in progress. Google has also said that sites without enough AI impressions might not see a report. The Search generative AI control is a property-specific setting located in Settings within Search Console. It allows you to exclude your site’s links and content from the same three surfaces that the reports evaluate. Sites that choose to opt out do not get any traffic or impressions from these features. Google states the setting is not used as a ranking signal elsewhere in Search. Additionally, it has no impact on AI training, which is governed by the separate Google-Extended control. On June 3, Google announced the reports and opt-out control together and started testing with a select group of UK website owners. I covered the launch at the time. The same day, the UK’s Competition and Markets Authority issued a conduct requirement requiring Google to allow websites to opt out of AI search features without being penalized in standard search results. The control began showing up on accounts outside the UK in July, which I discussed in a detailed look at the opt-out option. According to Monday’s notes, the rollout is now complete. Google indicates reports are now available everywhere, although its help pages still mention that access is not yet complete. When the report is visible, you can view impressions from AI Overviews and AI Mode before making a decision about the opt-out toggle. However, the true value of these impressions is still unclear. The reports simply show where your pages appear within AI features, but they don’t indicate how many clicks those appearances generate. The CMA has set a timeline giving Google until March 2027 to introduce page-level controls for generative AI features, offering a more detailed option compared to the current property-level setting. The regulator is also expecting click-through data, although Monday’s updates didn’t mention click reporting. Additionally, Google will need to report on its compliance every six months during the first year. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at ... Learn how to connect search, AI, and PPC into one unstoppable strategy. Why a Sky-High CTR Does Not Mean Your Ads Are Actually Working Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version Marketing Calendar With Template To Plan Your Content In 2026 Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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