The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] via @sejournal, @hethr_campbell

Webinar How Freshpet Earned AI's Trust The GEO playbook behind Freshpet's AI Overview citations, plus checks to run on your own brand. Free, live Aug 20. Rundown Inside AI Max, PMax & Smart Bidding What to measure, which signals to prioritize, and how to guide automation before AI Max becomes the default. Rundown Earn AI Citations: A 4-Article Playbook Learn which signals AI engines actually reward and how to build content systems designed for AI visibility. Webinar How Freshpet Earned AI's Trust The GEO playbook behind Freshpet's AI Overview citations, plus checks to run on your own brand. Free, live Aug 20. Live Workshop The AI Search Playbook. What's Actually Driving Traffic Now. The AI Search Playbook. What's Actually Driving Traffic Now. 🔥[Live 8/12 with Loren Baker] Ecommerce SEO: Own your "brand +promo code" search. Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search. SEJ STAFF Heather Campbell 55 seconds ago ⋅ 2 min read SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal Bio Follow When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. On August 20, in this live session, Freshpet’s digital team and the GEO specialists at Intero Digital walk through the steps they took to earn AI’s trust. Citations require more: trust signals the system can verify about the brand itself. That’s why a brand can hold the #1 spot while the Overview above it names three competitors, and it’s why the fix is buildable; Freshpet’s citations are the proof. Steven Elwell, Senior Director of Digital Marketing at Freshpet, brings the in-market results: what his team built, what moved, and what didn’t. He’s joined by Brittni Ratliff, Vice President, and Cosima Compton, Director of SEO & GEO Communications at Intero Digital, the team behind the GEO process Freshpet ran. Bring your own brand’s toughest question; the session closes with live Q&A. Read Full Bio SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. ... Learn how to connect search, AI, and PPC into one unstoppable strategy. Zero Click Searches At An All-Time High How Brands Are Increasing AI Visibility By Up To 2,000% [Webinar] Why AI Misreads The Middle Of Your Best Pages Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.

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Source: Search Engine Journal

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