Checking A Page Is Part Of A Retrieval Pipeline For AI via @sejournal, @chrisgreenseo

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Chris Green 19 hours ago ⋅ 6 min read Chris Green Technical Director & Senior Consultant at Torque Partnership Bio Follow 66 READS The “site:” search operator in Google/Bing has been the mainstay of SEOs wanting to check if a page is in a search index if they didn’t have access to Google Search Console or similar. So simple, so effective. Likewise, if you wanted to check to see if page content is indexed (or duplicated in the index), taking a large enough snippet of meaningful text from the page and searching it in quote marks, that also fulfills a similar function. See if this page has been indexed and whether it has been syndicated here. If you have access to GSC/Bing Webmaster Tools, you have better tools to help understand indexing and why content is/isn’t included. But in the AI-search age, the lack of these tools feels all too obvious! Prompting for a snippet of text is more than good enough for this. Something like: Search for “paste your snippet here” and return any results which contain that exact text only. The exact response can differ, but this is pretty indicative. Yes! In the above example, it proved unambiguously that ChatGPT with search tooling can return that URL. If your page wasn’t returned by this, you immediately have some elements to troubleshoot: Another point is that your page may not have been discovered yet, or it may have been discovered and not yet indexed. Sometimes it takes time. So you need to be patient. Test this four to five times if the results are less clear than my example. ChatGPT (for example) does call from different sources, and it is possible that the source called from is only one of those available. If you want to be really sure, change the snippet as well. Without GSC/BWT or access logs, you can’t answer those questions for sure, but you have a list of potential issues to work through. This “workaround” is not a straight-out replacement, and AI Chatbot responses are not “truth” – so you need to interpret the output. The easy-to-do tasks here are to use a “normal” tech SEO approach to solving discovery, retrieval, crawling & indexing issues. Or, you have a page whose content cannot be distinct enough to be returned this way – this is a possibility, but I’d assume that page won’t be highly valuable from a search point of view if this is the case. There is nothing stopping you from copy-pasting a snippet into any chatbot and asking it to return the exact match only. But it’s a little clunky. So here’s a vibe-extension (Exactly Matchy) to speed up the process. The only way to access this is by forking the repo, downloading it yourself in Chrome (putting extensions into dev mode). If there are enough people who find this useful, I’ll get this added to the Chrome Extension library. Add extensions like this at your own risk; I’m not saying this to put you off, but it’s the internet equivalent of taking candy from a stranger. Review the code, make sure you’re happy before diving head-first. This is a totally different/distinct point – and one I haven’t set out to solve here. This guide is more about ensuring the first hurdle (retrieval) isn’t catching you out. If your content can be retrieved – but isn’t – then you really need to understand the authority you have in this area and how useful your content actually is relative to the competition. This post was originally published on Chris Green Search Marketing (SEO/AEO). Add SEJ as a preferred source on Google Read Full Bio Chris Green Technical Director & Senior Consultant at Torque Partnership Learn how to connect search, AI, and PPC into one unstoppable strategy. 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Source: Search Engine Journal

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