Google Adds Gemini 3.8 Flash To AI Mode via @sejournal, @MattGSouthern
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Webinar ChatGPT Ads Or GEO: What To Buy, What To Earn Audit where ChatGPT places your brand, then get the rule for when Ads win, when GEO wins, and when running both beats either one. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Webinar Where AI Gets Its Answers In Your Industry Google rankings don't show which sources AI cites. Get the breakdown by engine and industry, plus the steps to earn a place in it. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Webinar Turn AI Visibility Data Into an AEO Plan Live Ahrefs workshop: interpret your AI visibility reports, prioritize fixes, and win more citations. Free. SEJ STAFF Matt G. Southern 6 hours ago ⋅ 3 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow Google has added Gemini 3.8 Flash to AI Mode’s model menu on the same day it released the model. Robby Stein, VP of Product for Google Search, announced the rollout on X, writing that 3.8 Flash is “available today in AI Mode for Google AI Pro & Ultra subs around the world.” You pick 3.8 Flash from the “+” icon in AI Mode’s “Ask anything” bar. Stein’s screenshot shows it under “Gemini 3 models” between “Auto” and “Pro,” the same section where 3.7 Flash appeared on August 14. 3.7 Flash isn’t visible in the screenshot. Stein’s post doesn’t say what Auto routes to, and it doesn’t state a language. The 3.7 Flash rollout was English only. Google says 3.8 Flash is its third Flash release in six weeks, three weeks after 3.7 Flash. The model behind AI Mode has changed at a similar pace. Gemini 3 Pro arrived as an option in November, Gemini 3 Flash became the default in December, and Gemini 3.5 Flash replaced it as the global default at I/O in May. Gemini 3.7 Flash joined the menu on August 14. In February, I covered why Google runs AI Mode on Flash models. Lower latency and cost let them run at Search scale, and each new generation gets distilled into a Flash version for production. Anyone who tested AI Mode citations on 3.7 Flash in the past three weeks was testing a model that doesn’t appear in the menu Stein screenshotted today. Three Flash releases in six weeks means the options in a paid AI Mode test can change inside a single reporting cycle. A reading taken on 3.7 Flash in mid-August and one taken on 3.8 Flash today came from different models, so a gap between them doesn’t isolate anything your content did. Log the model name with every test. Free-tier AI Mode users don’t get a model choice. They get the default, and nothing announced today changes it. The next thing to watch is whether 3.8 Flash moves from an option to the default, which is the path both earlier Flash tiers took. A default change would reach the free tier, and neither Stein’s post nor Google’s launch post says whether that’s coming. Google’s support page for AI Mode’s model menu is where that would show up, and it still lists only “Fast” and “Pro,” unchanged since 3.7 Flash arrived on August 14. Until it moves, the menu in front of you is the only record of which model answered. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at ... Learn how to connect search, AI, and PPC into one unstoppable strategy. Google's Gemini Decoded: Unveiling The Impact On SEO Looking Ahead To The Future – SGE, Gemini…And AGI? Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What's Coming Soon) Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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