Google Adds Post View Counts To Business Profiles via @sejournal, @MattGSouthern
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Rundown Inside AI Max, PMax & Smart Bidding What to measure, which signals to prioritize, and how to guide automation before AI Max becomes the default. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Live Workshop The AI Search Playbook. What's Actually Driving Traffic Now. The AI Search Playbook. What's Actually Driving Traffic Now. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Webinar Google's AI Picks Between Your Locations And Rivals Customers compare and book inside AI answers; get a read on your locations, how rivals nearby stack up, and the 5 signal fixes. Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, but the data isn't available in the API yet. SEJ STAFF Matt G. Southern 4 seconds ago ⋅ 3 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow Google says view counts for Business Profile posts are rolling out globally, confirming a feature practitioners spotted in testing last month. Post-level view reporting returns three and a half years after Google discontinued the old metric. The company’s API deprecation schedule lists post views and post button clicks as ending on Feb. 20, 2023, with no replacement. The news came in the September Small Business Bulletin, posted to the Business Profile Help Community by Google employee Lisa Landsman. Google calls the feature Google Posts Reporting and describes post view counts as “one of our most requested features yet.” View counts appear on each post card in the Posts section of the Business Profile dashboard. The bulletin describes the number as how many times local customers viewed a post. The bulletin adds that the feature is “currently rolling out globally, not yet available in the API.” As of Sept. 10, the help page for posts and the performance metrics page didn’t mention post view counts. The performance page does list an Offers metric covering views and clicks, but it doesn’t document per-post view counts across updates, offers, and events. Business Profile once reported views and clicks for each post. Google retired both metrics in February 2023, along with photo view counts, during Google’s migration to the Business Profile Performance API. The developer docs list no replacement for either. In August, a screenshot circulated on LinkedIn showing view counts on posts for one account while other users couldn’t see them, which suggested a limited test. The bulletin puts a scope and a rollout status on it. Google discontinued its dedicated local post view metric in 2023. The new counts give profile managers a direct visibility measure for individual updates, offers, and events across Search and Maps. Google says the reporting is rolling out in the Business Profile dashboard and isn’t yet available in the API. The bulletin mentions views but not clicks, which Google discontinued alongside the old post-view metric in 2023. The bulletin doesn’t define a post view, so it’s unclear whether the number counts unique people or every appearance. Profile views in the Performance report count each person once a day, and the posts help page is the place to watch for a matching definition. Google is also connecting Business Profiles to the Gemini app, which can pull performance data from a connected profile. Whether post views show up there is another open question. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at ... Learn how to connect search, AI, and PPC into one unstoppable strategy. How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence How To Restructure Your Marketing Team & Budget For The AI-Search Era Schema, LLMs & The Low Bar For ‘Evidence’ In GEO Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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