Google Rolls Out September 2026 Spam Update Globally via @sejournal, @MattGSouthern
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Webinar A New Place To Look: Where Your Next AI Citations & Clicks Come From Learn how to turn real customer language into AEO insights, FAQ content, and measurable AI citations and clicks with CallTrackingMetrics. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Guide Your ChatGPT Calls Are Hiding in the 'Direct/Other' Bucket Calls from ChatGPT, Claude, and Perplexity land in 'direct/other.' Six steps to name the source, plus H1 2026 share-of-calls data. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Ebook State Of Search 2027 Where search leaders are putting 2027 budget, plus the AI visibility scorecard that replaces session reporting. Google has started rolling out its September 2026 spam update worldwide in all languages. The company says the rollout may take up to two weeks to finish. SEJ STAFF Matt G. Southern 4 hours ago ⋅ 2 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow Google has started rolling out the September 2026 spam update, its fourth spam update of the year. The update began Sept. 24 at 9:15 a.m. PDT, according to Google’s Search Status Dashboard. It applies globally and to all languages. “Released the September 2026 spam update, which applies globally and to all languages. The rollout may take up to two weeks to complete.” Google hasn’t provided additional details about what this update targets. The September rollout follows three spam updates earlier this year. Google rolled out spam updates in March, June, and August. The March update took 19 hours and 30 minutes. June took 2 days and 1 hour, while August took 2 days and 16 hours. Google gave each of the previous three spam updates a rollout window of “a few days.” For September, the company says it may take up to two weeks. The estimate doesn’t mean the update will necessarily take the full two weeks. Google uses spam updates for notable improvements to its automated systems for detecting search spam. Google hasn’t said whether this update targets a specific spam policy or tactic. If you notice changes in your rankings or traffic during the rollout, check your Search Console data and consider the timing. Google says sites that see changes after a spam update should review its spam policies. Sites that violate those policies may rank lower or not appear in results at all. Google says making changes may help a site improve if its automated systems learn over a period of months that the site complies with its spam policies. The September spam update may take up to two weeks to complete. We’ll provide an update when the rollout is complete. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at ... Learn how to connect search, AI, and PPC into one unstoppable strategy. An In-Depth Look At Google Spam Policies Updates And What Changed What Is A Google Broad Core Algorithm Update? Simplifying Google Updates And Communications For C-Level Stakeholders The AI Search & SEO News That Matters Breaking news and insights to help you lead search strategies. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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