Google Search Profiles Now Available At 10,000 Followers via @sejournal, @MattGSouthern
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Webinar ChatGPT Ads Or GEO: What To Buy, What To Earn Audit where ChatGPT places your brand, then get the rule for when Ads win, when GEO wins, and when running both beats either one. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Webinar A New Place To Look: Where Your Next AI Citations & Clicks Come From Learn how to turn real customer language into AEO insights, FAQ content, and measurable AI citations and clicks with CallTrackingMetrics. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Webinar A New Place To Look: Where Your Next AI Citations & Clicks Come From Learn how to turn real customer language into AEO insights, FAQ content, and measurable AI citations and clicks with CallTrackingMetrics. Google lowers Search profile eligibility to 10,000 followers for U.S. websites and creators, with new account tools and updated article displays. SEJ STAFF Matt G. Southern 30 seconds ago ⋅ 3 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow Google is lowering the follower threshold for Search profiles to 10,000. Media companies also get one login for several brands, and articles on a profile get a new look. Ibrahim Badr, Product Manager for Search, announced the changes today. Search profiles, claimable pages that pull a source’s articles and social posts together, launched in June with a follower bar at least ten times higher. The count is per account, so 10,000 followers on any one of YouTube, Instagram, X, or TikTok qualifies. Badr wrote: “More U.S. publishers and creators are now eligible for Search profiles. We’ve lowered the eligibility threshold to 10,000 followers across YouTube, Instagram, X, or TikTok.” That makes three thresholds for YouTube, Instagram, and X in 15 weeks. On June 4, a profile required 100,000 followers on YouTube, Instagram, or X, or 300,000 on TikTok. On Aug. 12, Robby Stein, VP of Product for Google Search, said on X that Google was lowering the thresholds. As of this morning, Google’s help page listed 35,000 for all four platforms. The same page says profiles are only open in the United States. Before today’s update, Google’s help page called for a separate Google Account per profile. As of early Sept. 16, it said: “Create a separate Search profile for each brand or identity you manage, like personal brand, podcast, or personality. You need a separate Google Account for each profile.” The update drops that rule for companies with more than one publication. Badr wrote: “With new multi-account support, you can now claim and manage Search profiles for all of your sub-brands from a single login, so you can access and update your profiles, without having to juggle multiple accounts.” Badr’s post describes media companies and their sub-brands. It doesn’t say whether a solo creator with more than one profile gets the same option. Articles on a profile now show longer headlines and updated thumbnails. Badr added: “Image thumbnails are now optimized to help your articles look their best, and we’ve increased the length of headlines, improving readability and helping your latest work stand out.” Google’s own documentation says creating a Search profile “doesn’t directly affect your content’s ranking on Google Search.” A profile’s payoff is in Discover, where people who follow a profile may see more of that source’s content in their feed. For a company with several brands, one login removes a setup chore that grew with every brand it added. The threshold has moved twice in 15 weeks. Check Google’s help page for the current number before deciding you don’t qualify. Search profiles remain U.S. only. Google’s Robby Stein wrote in his Aug. 12 X post, “We’ll also expand them to more countries soon.” Today’s announcement doesn’t mention other countries. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at ... Learn how to connect search, AI, and PPC into one unstoppable strategy. Google Gives Sites AI Search Opt-Out, But Not The Data To Use It AI Visibility Measurement: What To Track & What To Ignore How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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