Google Updates Mediapartners-Google Crawler Guidance: Less About AdSense via @sejournal, @martinibuster

All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Webinar ChatGPT Ads Or GEO: What To Buy, What To Earn Audit where ChatGPT places your brand, then get the rule for when Ads win, when GEO wins, and when running both beats either one. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Webinar Tactical Solutions For The Biggest AI Search Measurement Challenges Walk away with a prioritized set of AI search visibility metrics and the tactical steps to start reporting on them. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Webinar A New Place To Look: Where Your Next AI Citations & Clicks Come From Learn how to turn real customer language into AEO insights, FAQ content, and measurable AI citations and clicks with CallTrackingMetrics. Google updated their crawler documentation for Mediapartners-Google so that it is no longer specific to AdSense. SEJ STAFF Roger Montti 6 hours ago ⋅ 2 min read SEJ STAFF Roger Montti Owner - Martinibuster.com at Martinibuster.com Bio Follow 29 READS Google updated its crawler documentation in order to clarify information about the Mediapartners-Google crawler, which has traditionally been associated with AdSense. Site owners, publishers, and SEOs should take due notice of the changes, particularly if they use the Mediapartners-Google user agent in robots.txt or other contexts. Google described the change to the Mediapartners-Google documentation as a generalization in which it made the documentation less specific to AdSense and more contextual to the wider category of Google Ads products. “Crawling preferences addressed to the Mediapartners-Google user agent affect Google AdSense. The AdSense crawler visits participating sites in order to provide them with relevant ads.” “The Mediapartners-Google crawler visits participating sites in order to provide them with relevant ads. Crawling preferences addressed to the Mediapartners-Google user agent affect various ad-related Google products (for example, Google AdSense and Google Ad Manager).” The new documentation simultaneously expands what Google services Mediapartners-Google pertains to while also being opaque about which exact services those are. The new listing shows two examples of Google services but not the full list. What it doesn’t say is if it affects Google Marketing Platform, Local Services Ads, and Google AdMob. Read the updated list of Google’s Special-Case Crawlers. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Roger Montti Owner - Martinibuster.com at Martinibuster.com I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest ... Learn how to connect search, AI, and PPC into one unstoppable strategy. An In-Depth Look At Google Spam Policies Updates And What Changed Google Ads Now Being Mixed In With Organic Results Ad Platforms: Should You Or Shouldn't You Take Their Recommendations? Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.

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Source: Search Engine Journal

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