Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] via @sejournal, @hethr_campbell
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Rundown Inside AI Max, PMax & Smart Bidding What to measure, which signals to prioritize, and how to guide automation before AI Max becomes the default. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Live Workshop The AI Search Playbook. What's Actually Driving Traffic Now. The AI Search Playbook. What's Actually Driving Traffic Now. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Webinar Google's AI Picks Between Your Locations And Rivals Customers compare and book inside AI answers; get a read on your locations, how rivals nearby stack up, and the 5 signal fixes. SEJ STAFF Heather Campbell 7 hours ago ⋅ 3 min read SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal Bio Follow Webinar: Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes Google’s AI now compares options, makes a decision, and books the appointment, often without a single visit to your website. For a multi-location brand, that changes what a local SEO strategy has to deliver. Ranking in the map pack is no longer the finish line. The test is whether AI Overviews and Gemini know enough about each location to recommend it, and whether the details they read are right. Google’s AI search features already reach billions of people every month, yet 68% of brands are missing from AI recommendations altogether. AI answers are assembled from a specific set of local signals Google can read, and most brands are only maintaining some of them. When those signals conflict or go stale at even a handful of locations, the competitor with cleaner data gets the recommendation. Google’s upcoming AI search updates, which its own team will preview in this session, raise the bar on those signals again, and the 5 fixes are matched to each change. On Thursday, September 24 at 11 am ET, Google and Uberall join SEJ live. You’ll get: Caroline Dissaux, Business Development Lead for Search & Gemini at Google, and Bonnie White, Strategic Partnerships Manager at Adecco supporting Google on Google Business Profile partnerships, walk through what comes next in Google Search and its AI innovations. Krystal Taing, VP of Solutions at Uberall, covers the local marketing strategy fixes that respond to those changes. Katie Morton, Executive Editor at Search Engine Journal, hosts. Register now for a data-backed session on what Google’s next AI updates change for local discovery, and the 5 fixes that get your locations recommended, chosen, and booked. Can’t make it live? Register anyway and we’ll send the recording. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. ... Learn how to connect search, AI, and PPC into one unstoppable strategy. How Search Generative Experience Will Affect Local SEO & Businesses Creating Value And Content Across Multiple City And Area Service Pages Stop Focusing On Google, It's Time to Focus On Being Visible Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. Add SEJ as a preferred source on Google AI Cites Your Brand. Now What? Turn AI Visibility Data Into Actions 5 AI Models, 4 Signals: What 120K Mentions Reveal About Multi-Location SEO In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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