Google Opens Search Profiles In India & Canada, Brazil Next via @sejournal, @MattGSouthern
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Guide AI Max Invalid Traffic Doubled, Weeks Before Black Friday Invalid traffic on AI Max search doubled to 5.28%. Get the channel-by-channel retail benchmarks before Black Friday. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Guide Your ChatGPT Calls Are Hiding in the 'Direct/Other' Bucket Calls from ChatGPT, Claude, and Perplexity land in 'direct/other.' This checklist shows six steps to track them as their own source. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Ebook State Of Search 2027 Where search leaders are putting 2027 budget, plus the AI visibility scorecard that replaces session reporting. SEJ ⋅ News Google Opens Search Profiles In India & Canada, Brazil Next Google is opening Search profiles in India and Canada, with Brazil coming soon. Profiles gather a creator's or publisher's content from across platforms on one page. People who follow a profile may see more of that content in Discover. Google is opening Search profiles to creators and publishers in India and Canada, with Brazil to follow soon. Until now, profiles were open only in the U.S. SEJ STAFF Matt G. Southern 10 hours ago ⋅ 2 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow Google is opening Search profiles to creators and publishers in India and Canada. Until today, the profiles were only open in the U.S., where they launched in June. Robby Stein, VP of Product for Google Search, announced the expansion on X. Search profiles are claimable pages that pull a source’s articles and social posts together. “One of our most requested updates for Search profiles is live today: expanding to new countries!” He wrote that creators and publishers in India and Canada can now “set up their own dedicated home base on Google,” with Brazil “rolling out soon.” In an Aug. 12 X post about lowering the follower thresholds, he wrote, “We’ll also expand them to more countries soon.” When Google cut the threshold again on Sept. 16, the announcement named only U.S. publishers and creators, as I reported then. Google’s help page for creating a profile still listed only the U.S. at midday Oct. 6, after Stein’s post went up. It said: “Search profiles are currently only available in the United States.” The page required at least one platform, YouTube, Instagram, X, or TikTok, to have 10,000 followers, and the person creating the profile had to be at least 18. Stein’s post does not clarify whether this follower requirement applies in India and Canada. The page’s setup involves visiting profile.google.com/claim, signing in with the desired Google Account, and linking at least one platform account that meets the follower minimum the page listed. A Canadian or Indian publication now has the opportunity to set up a Search profile, the page U.S. sources have had since June. Google’s help page explains that creating a profile doesn’t directly impact a source’s ranking in Google Search. However, followers of the profile may see more of that source’s content in Discover. Brazil is upcoming for Search profiles, although Google’s Robby Stein didn’t provide a specific date. Stein’s announcement mentions that setup in India and Canada begins today, so you can try it out on the claim page. Featured Image: Tetiana Yurchenko/Shutterstock. Source: Google. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Follow on YouTube. Matt G. Southern is the Senior News Writer at Search Engine Journal, where he’s covered Google, SEO, ... Breaking news and insights to help you lead search strategies. The Rise Of Privacy-First Search Engines How Can You Begin To Rank In New Markets (Local, National, International) Transformation Complete: Google's New AI Shopping Experience Verticalizes Search The AI Search & SEO News That Matters Breaking news and insights to help you lead search strategies. Breaking news and insights to help you lead search strategies. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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