Link Building Strategies for 2027: What to Keep and Cut via @sejournal, @lorenbaker
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Guide AI Max Invalid Traffic Doubled, Weeks Before Black Friday Invalid traffic on AI Max search doubled to 5.28%. Get the channel-by-channel retail benchmarks before Black Friday. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Webinar Fix The Product Pages AI Shopping Agents Skip In this webinar, learn to rewrite spec-sheet product copy into the words shoppers use, and make product pages readable to AI. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Ebook State Of Search 2027 Where search leaders are putting 2027 budget, plus the AI visibility scorecard that replaces session reporting. SEJ STAFF Loren Baker 46 seconds ago ⋅ 3 min read SEJ STAFF Loren Baker Founder at Foundation Digital Bio Follow Link building still has a job to do in AI search: help your best content get found. Google’s AI Overviews and AI Mode draw on web pages to answer questions. Relevant, earned links help search engines discover and evaluate your content, giving link building an ongoing role in your AI search strategy. Join Michael Johnson, CEO of Resolve, on Wednesday, October 21, 2026, at 2 p.m. ET for our free webinar, The Link Building Graveyard: What to Bury & What Still Wins. Michael will use real campaign examples to explore which link building tactics to retire and which off-page campaigns can support rankings and AI visibility. Google uses links for page discovery and as a signal of relevance. Its AI search guidance says the same foundational SEO practices remain worthwhile for AI Overviews and AI Mode. Relevant, earned links can support the search presence your AI visibility work builds on. In its March 2026 citation study, Ahrefs found that 37.1% of URLs cited in AI Overviews also ranked in the top 10 organic results for the same query. Traditional search visibility remains relevant to AI search, even though a backlink does not guarantee a citation. This link building webinar will help teach you how to create useful content and links from relevant pages. For your team, that could mean promoting original research, a practical tool, or a guide that answers a buyer’s specific question. When a relevant publication links to that resource, readers have a route to your expertise and Google has another way to discover that your brand and its authority exists. You are giving useful content a better chance to reach its audience, while keeping link acquisition connected to the questions your brand can answer. In this link building for AI search webinar, you’ll walk away able to: Michael Johnson will lead the session, moderated by Loren Baker. Use the session’s keep-or-cut list to decide what belongs in your 2027 off-page program. Can’t make it live? Register, and we’ll send you the recording so you can watch on your schedule. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Loren Baker Founder at Foundation Digital Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... Breaking news and insights to help you lead search strategies. Cloudflare Will Write Your Robots.txt, And It Has A Point Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches The AI Search & SEO News That Matters Breaking news and insights to help you lead search strategies. Add SEJ as a preferred source on Google A New Place To Look: Where Your Next AI Citations & Clicks Come From Google’s Search Antitrust Ruling: What Advertisers Should Check Next In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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