Where to Find the Exact Phrases That Get Your Content Cited in AI Search via @sejournal, @hethr_campbell
All Paid Media PPC News Social MediaAdvertising Video Advertising Columns Ask A PPC ExpertNEW PPC Pulse Guide Your ChatGPT Calls Are Hiding in the 'Direct/Other' Bucket Calls from ChatGPT, Claude, and Perplexity land in 'direct/other.' This checklist shows six steps to track them as their own source. Digital Marketing All Digital Marketing Analytics & Data Ecommerce Lead Generation Content Marketing Social Platforms Google YouTube Reddit LinkedIn TikTokNEW WordPress Other CMS Platforms Webinar Fix The Product Pages AI Shopping Agents Skip In this webinar, learn to rewrite spec-sheet product copy into the words shoppers use, and make product pages readable to AI. SEJ Live Webinars Rundowns PodcastNEW Ebooks All Resources Webinar Fix The Product Pages AI Shopping Agents Skip In this webinar, learn to rewrite spec-sheet product copy into the words shoppers use, and make product pages readable to AI. SEJ STAFF Heather Campbell October 1, 2026 ⋅ 2 min read SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal Bio Follow 663 READS Can you anticipate where and how you’ll get cited? You can, and the answer is sitting in the conversations your customers are already having with your business. The exact phrases your customers use are the same ones AI Overviews and LLMs pull from. On October 13, 2026, Lisa Salvatore walks through turning those phrases into FAQ content, AEO insights, and more citations, clicks, and leads. Your first-party data from ad and AEO activities shows which of those clicks came from real potential buyers. Brian Barranger covers what a qualified conversion actually looks and sounds like in AI search, and how that evidence sharpens your targeting and lead scoring. Lisa Salvatore, Sr. Manager of Integrated Marketing at CTM, walks through pulling AEO insights, FAQ content, and real customer phrasing out of data your team already collects. Brian Barranger, Sr. Account Executive III at CTM, covers what a qualified conversion actually sounds like, and how that evidence sharpens targeting, scoring, and what you route to product. Live Tuesday, October 13 at 2 p.m. ET. Can’t make it? Register and we’ll send you the recording. Add SEJ as a preferred source on Google Read Full Bio SEJ STAFF Heather Campbell VP of Sales & Marketing at Search Engine Journal Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. ... Breaking news and insights to help you lead search strategies. AI Agnostic Optimization: Content For Topical Authority And Citations How To Get Brand Mentions In Generative AI What Content Works Well In LLMs? The AI Search & SEO News That Matters Breaking news and insights to help you lead search strategies. Add SEJ as a preferred source on Google A New Place To Look: Where Your Next AI Citations & Clicks Come From Yes, You Can Change AI's Opinion. Here's How. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.
Source: Search Engine Journal
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